Chengdu City
“Chengdu is a city once your have been there, you will not leave anymore.” This is the claim that the video makes at both the beginning and the end of the video. How would you feel if a city promo make a propagandistic claim like this one does? No body will notice that but just walk away without staying over when look at this promo on the television. At least you would want to wait and figure out where it is talking about. The first step is definitely successful drawing audiences’ attention.
The argument this promo made was competitive. It was competitive as no one used this striking claim to advertise a city as he does. He is the director of this promo he is an internationally acclaimed director in China, and he is authoritative in Chinese film industry. He is Zhang Yimou. He is one of my favorite directors for many reasons. Not only because his movie was always beautifully shot, well direct and sensitively done, but also he often deal with different issues. As the most famous and successful director in China, he is talent at grab the argument of an issue. In addition, he is a forceful storyteller; also, he is one of the most prolific, versatile and significant of these Fifth Generation directors. His signature as a filmmaker is a storytelling mode dominated by visual display. “Chengdu is a traditional and modern harmony and unity of the city. Chengdu shooting for the film image is very meaningful thing. "Zhang Yimou praised this beautiful Chengdu. The city makes him immediately felt burning passion upheavals, which stimulated his creative passion. He readily responded when asking why he accepted the film invitation.
The visual display is what I am going to convey this video. The director used a story to connect the completely short movie, using both narration and pathos. Sure enough Zhang Yimou film with a storyline and shooting techniques to image interpretation Chengdu promo. The story begins with a grandson want to accomplish his grandma’s dream taking pictures of Chengdu for her since she is too old to travel so far away. She wanted to see what her hometown looks like now. Author used narration through the entire context making a video more admiring and acceptable. Using the emotional appeals in the city promo makes you feel friendly. It was not a commercial for a product. However, it is a filial affection so that makes more engaged in the film.
What appeals you the most in the film? When the grandson bring you back to the place where his grandma used to live and play. The Wuhou Temple (located on the outskirts of Chengdu City, was built in the sixth century to commemorate Zhuge Liang (Kongming), known for his great wisdom. He was the Premier of the Shu, one of the "Three Kingdoms" in of 221-263A.D. and he was given the title "Wu Hou" (Premier). It was rebuilt on the same location by Emperor Kangxi in the early Ch'ing Dynasty (1616 ~ 1911A.D.), The Thatched Cottage of Du Fu (located at the side of the Flower Washing Brook in the western suburbs of Chengdu. The cottage is the former residence of the famous Tang Dynasty poet, Du Fu. In the year 759 A.D., at the age of 47, compelled by poverty and social upheaval, he moved from Gansu to the outskirts of Chengdu and built a thatched hut. During his stay of nearly four years, he composed more than 240 poems reflecting upon the misery of the people. The original residence disappeared long ago. It was renovated in the Ming and Qing dynasties and enlarged to its present scale in an expansive park, including a bamboo garden, several pavilions, and a number of bridges.) Dujiangyan is famed throughout the land, three loops, Qintai Road, Chun-xi Road 1945 fashion flair, These unique multi-cultural and multi-color are integrate into this tinny film. However, a five minutes film manifest that Chengdu is both a historic traditional and modern city. Many places of historic interests presented its long-standing history. Many high tech constructions demonstrated that Chengdu is also a modern city. Focus on the city once you have been here, you will not leaving anymore.
Comparison-contrast is used in the film. The ton of the film at the beginning is very clam and peace is background music is light even using traditional song as he thought of his grandma might have many dreams in here when she was young. Everything looks peace harmony and beautiful. The adorable kid flying the kite, and Tan embroidering the handkerchief…… The passion of the Chengdu used the harder music as a background and the traditional drum beat from the “Chuan Opera” The mood alternate between active and peaceful are through out the entire film. The comparison makes Chengdu more fascinating by its ever-changing pattern. Furthermore, you will not leave once you have been to Chengdu.
Director unnoticeably categorized this film into three part including: the pathos made from the basic story and the culture aspects revealed in the story and the quality of the group of nation. The culture the food culture and living culture. Every aspect you can imagine in a city life can be found in this tinny film.
Five minutes on her right Chengdu miss the "small films." Zhang Yimou's film is a 75-film box from the clips only.These 75 boxes of transparencies, for a total time of 12 hours, the film is far more than "Hero."(one of his works). From the works, he has done to complete the promo we can see how dedicated he dedicated in this “small film”.
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