Sunday, April 8, 2007

Why are you buying your food from a tobacco company?


Why are you buying your food from a tobacco company? This is the headline of this ad, using this kind of headline to your ad will easily draw the attention of customs attention, the first strategy of composing this ad is success. The headline cause you attention then you cannot help yourself to take you sight off the ad. You want to find out what happened in this ad what it will say to convince you to buying their products. So you involved.
The second strategy is giving the
commentary of the point he implied. The most effective strategy he utilized in this ad is the commentary he implied at the side if the ad. At the beginning, he did the clarification that the products pictured are all owned buy their company a tobacco company. I think his purpose is for you to remember their products, but the most important reason is to inform people who knows and do not buy products from their company. I hold this point because if you do not know, you will not care about the food is produced by which company you just buy the food from you preference. Therefore, I think this ad is appealing a group of people that know and boycott the tobacco anyway even the products from the tobacco company. We all know cigarette has no positive effect on our health. Many people want to get rid of it from our life. They will try their best to get rid of it in every way.
The ad tries to interpret that you buy their product is not to cause more cancer you just withdraw the money you spend in cigarettes and spend them in the food so that reduce the causes of the cancer.

1 comment:

Aaron Deng said...

hi. this is a very cool picture. but i think you need to write about how the creator use the strategy to sell theri product as well, and i think you need to state more strategy, like the teacher post on the black board. i have read your essay two time. i think you need to make your personal more clear and detail. for example, you can follow the teacher's statement. i think it is a easy way for your writing. any way, you have done a good job. those just my suggestion. good luck!